Startup To Scale
Startup To Scale
Latest Episodes
288. How AI Is Changing Product Discovery for CPG Brands
What if your product is great, but AI doesn't know it exists?AI shopping assistants like ChatGPT and Claude are changing how consumers discover and choose products. But is your brand ready to be recommended?In this episode, I sit ...
287. Jeni Britton on Building a Gut Health Brand After a Successfully Indulgent Ice Cream Company
After building Jeni’s Splendid Ice Creams into one of the most recognizable brands in modern food, Jeni Britton is starting again.
286. Why Redesigns Backfire: The Neuroscience of Shopper Recognition
In this episode, Sigi Hale, Ph.D., Head of Consumer Insights and Testing, explains the neuroscience behind shopper recognition, brand familiarity, and buying behavior. We ...
285. From Her Parents’ Kitchen to 500 Sprouts Stores: How Lindsey Mifsud Built LL’s Kitchen
In this episode, I sit down with Lindsey Mifsud, founder of LL’s Kitchen, to talk about how she turned a homemade granola rec...
284. How CPG Brands Can Access Senior-Level Advisory, Strategy, and Execution Without Building a Full C-Suite
Your CPG brand needs senior-level expertise, but that doesn’t necessarily mean you need another full-time executive on payroll.In this episode I’m joined by Beth of S3 Connect,
