
Startup To Scale
Startup To Scale is your resource for growing your food, beverage, and CPG company from a young company to a successful business.
Episodes
225 episodes
226. Tariffs, Deductions, and Margins: Stress Testing Your CPG Business
Tariffs have been top of mind for every CPG founder I talk to—including myself. In this episode, I’m joined once again by my friend and frequent guest Yuval Selik, co-founder and CEO of
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Season 1
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Episode 226
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23:59

225. Accounting for CPG Food and Beverage Brands
Accounting for beverage brands isn’t just about balancing the books — it’s about understanding the unique financial challenges that come with scaling a physical product business. In this episode, I sit down with Jessica Howes, founder of...
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Season 1
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Episode 225
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24:19

224. Building a Modern Spritz Brand from Scratch with St. Spritz
Mallory Patton, co-founder of Saint Spritz, shares how her team turned a post-vacation craving into a fast-growing RTD aperitivo brand. Learn how they launched with no beverage experienc...
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Season 1
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Episode 224
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20:37

223. Selling on Amazon For CPG Brands
If you're a CPG founder in 2025, Amazon isn’t optional—it’s foundational. But selling on Amazon today looks nothing like it did even a year ago.Joining me are
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Season 1
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Episode 223
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25:21

222. How to Fund Large Retailer Orders
Landing a large retail or corporate order can be a breakthrough moment for your CPG brand—but it can also put a major strain on your cash flow. In this episode of Startup to Scale, we’re joined by Rohit Mathur, founder of
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Season 1
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Episode 222
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20:50

221. The Story of Uncle Matt’s Organic Juice
In this episode I’m joined by a true pioneer in the world of organic CPG—Matt McLean, the founder of Uncle Matt’s Organic.Matt’s journey is a masterclass in scaling with integrity. From navigating the complexities of retail and supply ch...
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Season 1
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Episode 221
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24:48

220. Financial Foundations to Weather Tariffs and any Economic Challenge
In this episode, I sit down with Brad Ebenhoeh, co-founder of Accountfully, to unpack how CPG brands can build strong financial foundations to withstand tariffs, inflation, and whatever e...
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Season 1
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Episode 220
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21:42

219. Behind The Scenes of Coconut Cult’s Operations
Today we’re into the behind-the-scenes journey of taking a beloved cult-favorite product from small-batch to store shelves across the country. I’m joined by the Justin Oleesky, COO of Coconut Cult,...
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Season 1
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Episode 219
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20:49

218. Succeeding in Sprouts Market
In this episode I dive deep into how brands can succeed selling to Sprouts Market, one of the premier national natural channel retailers. I’m joined by Luke Abbott, founder of VDriven,...
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Season 1
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Episode 218
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18:54

217. Managing Cashflow and Working Capital with Samantha Abramson, Just Date
The cash conversion cycle is one of the most challenging things to manage in a CPG business. Join me as I talk with Samantha Abramson, CEO of Just Date as she shares her exact process including:
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Season 1
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Episode 217
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20:25

216. 3 Legged Stool - Brand, Retailer, Distributor
Today, we’re tackling one of the most critical—and often misunderstood—aspects of growing a food or beverage company: the relationship between brands, distributors, and retailers.Think of this ecosystem like a three-legged stool—each leg...
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Season 1
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Episode 216
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21:04

215. The Tech Stack to Grow Operations and Finance Your Business
In this episode of Startup to Scale, I dive into the essential backend tools that brands need to streamline their operations, manage cash flow, and access working capital.I sit down with the Mel and Branden from
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Season 1
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Episode 215
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24:38

214. 3 Secrets to High Converting Landing Pages
Struggling to run effective e-commerce ads? It might just be your landing pages and offer. I’m having this problem with Joyful Co, so I reached out to Andrew at AdCr...
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Season 1
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Episode 214
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33:14

213. Founder Stories: Aaron Gatti, Brami
How do you turn an ancient Italian superfood into a modern snack brand that stands out in the crowded U.S. market? Aaron Gatti, founder and CEO of
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Season 1
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Episode 213
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22:58

212. From a $3 Million Loss to running a $80 million Brand, Eric Skae of Carbone Fine Foods
Eric Skae is the CEO of Carbone Fine Food, the premium pasta sauce offshoot of New York’s Iconic Carbone Restaurant. Over his career, Eric has led and ...
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Season 1
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Episode 212
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20:04

211. Conversion Driven Packaging Design
I thought TeaSquares’ unique multi-serve pouch would stand out—it did, but for the wrong reasons. Customers were confused by the packaging, and sales suffered. We switched to single-serve bars that aligned with category norms, and sales improve...
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Season 1
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Episode 211
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25:37

210. AI For CPG Businesses
Soon, AI will just become a commonplace tool in business. Are you prepared? Join me as I talk with Andreas Duess, from 6 Seeds about the structure of the CPG industry and how emergin...
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Season 1
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Episode 210
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25:24

209. 5 Ways To Make The Most of Expo West
Expo West is coming up, and it’s like the Super Bowl for CPG. while I won’t be there, I invited on Heather Holmes to share some tips and suggestions on how to make the most of the show. We disc...
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Season 1
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Episode 209
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16:15

208. What You Need To Know about Insurance COIs
Retailers are raising the bar when it comes to liability coverage, and the process of securing the right insurance is becoming more complicated than ever. Not only are brands facing higher coverage limits, but the third-party companies verifyin...
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Season 1
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Episode 208
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18:16

207. Optimize for Getting Investment
In this episode, I’m joined by Yuval Selik, CEO of Promomash, to explore the challenges and strategies of securing investment for CPG brands in today’s tight market condit...
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Season 1
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Episode 207
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13:03

206. Founder Stories: Sprinkle Bites, Rachel Kane
Join us as Rachel Kane, co-founder of Sprinkle Bites, shares her journey of bringing a Dutch-inspired snack, Hagelslag, to kids in the U.S. Sprinkle Bi...
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Season 1
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Episode 205
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18:59

205. Founder Stories: Sip Herbals, Orleatha Smith
Join us as we dive into the inspiring journey of Orleatha Smith, co-founder of Sip Herbals—a caffeine-free, prebiotic-rich herbal coffee alternative. From overcoming personal health challenges ...
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Season 1
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Episode 205
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20:16

204. Founder Story: Popadelics with Marilyn Yang
Popadelics, founded by wife and husband team Marilyn and Michael makes crunchy mushroom chips. They’re a bootstrapped company that’s used creative debt financing to fund their operations and grow to ...
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Season 1
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Episode 204
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20:51

203. PR For CPG Brands + Joyful Co PR Audit
Storytelling is crucial to building your brand, and PR is a great way to get your message out in the world. But where to start? On this episode I talk with Heather Holmes, founder of
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Season 1
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Episode 203
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24:09

202. Building a Profitable, Bootstrapped CPG Business with Sean Hall, Wellious
Building a profitable CPG business is possible, but it takes a special product and business model. Join me as I sit down with Sean Hall one of my favorite bootstrapped entrepreneurs who founded Wellious as...
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Season 1
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Episode 202
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25:23
