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Startup To Scale
Startup To Scale is your resource for growing your food, beverage, and CPG company from a young company to a successful business.
Episodes
208 episodes
209. 5 Ways To Make The Most of Expo West
Expo West is coming up, and it’s like the Super Bowl for CPG. while I won’t be there, I invited on Heather Holmes to share some tips and suggestions on how to make the most of the show. We disc...
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Season 1
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Episode 209
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16:15
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208. What You Need To Know about Insurance COIs
Retailers are raising the bar when it comes to liability coverage, and the process of securing the right insurance is becoming more complicated than ever. Not only are brands facing higher coverage limits, but the third-party companies verifyin...
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Season 1
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Episode 208
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18:16
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207. Optimize for Getting Investment
In this episode, I’m joined by Yuval Selik, CEO of Promomash, to explore the challenges and strategies of securing investment for CPG brands in today’s tight market condit...
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Season 1
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Episode 207
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13:03
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206. Founder Stories: Sprinkle Bites, Rachel Kane
Join us as Rachel Kane, co-founder of Sprinkle Bites, shares her journey of bringing a Dutch-inspired snack, Hagelslag, to kids in the U.S. Sprinkle Bi...
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Season 1
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Episode 205
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18:59
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205. Founder Stories: Sip Herbals, Orleatha Smith
Join us as we dive into the inspiring journey of Orleatha Smith, co-founder of Sip Herbals—a caffeine-free, prebiotic-rich herbal coffee alternative. From overcoming personal health challenges ...
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Season 1
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Episode 205
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20:16
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204. Founder Story: Popadelics with Marilyn Yang
Popadelics, founded by wife and husband team Marilyn and Michael makes crunchy mushroom chips. They’re a bootstrapped company that’s used creative debt financing to fund their operations and grow to ...
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Season 1
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Episode 204
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20:51
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203. PR For CPG Brands + Joyful Co PR Audit
Storytelling is crucial to building your brand, and PR is a great way to get your message out in the world. But where to start? On this episode I talk with Heather Holmes, founder of
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Season 1
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Episode 203
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24:09
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202. Building a Profitable, Bootstrapped CPG Business with Sean Hall, Wellious
Building a profitable CPG business is possible, but it takes a special product and business model. Join me as I sit down with Sean Hall one of my favorite bootstrapped entrepreneurs who founded Wellious as...
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Season 1
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Episode 202
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25:23
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201. My Better Batch, Lindsay Hancock
Founded by former KIND Snacks Exec Lindsay Hancock, My Better Batch was created to make baking from scratch as effortless as possible. Lindsay did 90% of the work by sourcing premium ingredients and craf...
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Season 1
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Episode 201
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21:18
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200. 5 Ways to Get the Most Out Of Your Service Providers
In this episode I dive into the essential strategies for building successful relationships with service providers that help your business thrive. From aligning on goals to fostering transparent communication, we cover actionable tips to maximiz...
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Season 1
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Episode 200
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21:28
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199. Acquiring Buzzd - A Look Behind the Scenes
In 2024, Sarjesa, founded by Alexandra Sangster announced that she acquired Buzzd Nutrition, a superfood creamer brand founded by Lauren and Alex B...
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Season 1
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Episode 199
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23:43
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198. Banking for Startups - Aion Financial
As a startup you need a bank account to transact business, but who should you partner with? Retail banks like Chase and Wells Fargo? Or online banks?Let’s talk with one of my favorite partners, Aion Financial<...
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Season 1
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Episode 198
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21:29
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197. Amazon Brand Tailored Promotions and Additional Coupon Targeting
Discover the latest Amazon marketing tools and strategies designed to help your brand thrive this holiday season. In this episode, we explore Amazon Brand Tailored Promotions, a powerful feature that enables you to connect with targeted audienc...
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Season 1
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Episode 197
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15:13
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196. Scaling Kahawa 1893 Coffee
One of the biggest challenges growing a brand is aligning sales and operations. What systems did you put in place to do so? I talk with Corey Stary, VP Revenue & Ops at Kahawa 1893 on when...
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Season 1
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Episode 196
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22:36
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195. Financing Options for CPG Brands
Debt financing is a tool that can be incredibly useful for emerging CPG brands, but is also fretted with questions. When is debt the right tool for you? What are the different financing types? How much should I take out? For this episode I invi...
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Season 1
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Episode 195
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19:54
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194. 30-60-90 Day Launch Plan for New Retailers
Do you have a set plan on how to launch into new retailers? If not, this episode is for you. We break down how to plan your first 30-60-90 day selling periods, how to drive traffic to store, increase velocity, and measure data along the way.
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Season 1
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Episode 194
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30:43
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193. Digital Product Sampling 201: Advanced Strategies
The intersection of digital and retail marketing is made easier with digital sampling. Now you can use trackable digital marketing tactics to drive customers to purchase in store, while simultaneously intercepting customers in-store through dem...
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Season 1
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Episode 193
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18:23
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192. Can AI Be Your Bookkeeper?
AI is taking over every industry, which begs the question, can AI act as your Bookkeeper? I invite on Alice Zhang, founder of MyPocketCFO who’s been integrating AI into their accounting software ...
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Season 1
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Episode 192
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17:44
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191. Building Laurel’s Coffee, Isabel Washington
Today, I have the pleasure of speaking with Isabel Washington, the founder of Laurel's Coffee, a brand that’s redefining canned co...
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Season 1
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Episode 191
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24:04
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190. How to Operate Successfully As A Family Business
Running a family business comes with a lot of benefits, and a few challenges along the way. You know you have someone you can trust, but what happens when you have different ideas on how to grow? I talk with Josh and Shlomo, two of ...
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Season 1
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Episode 190
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24:50
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189. Building Strong Relationships with Distributors
I delve into the often misunderstood world of distributor partnerships and explore how brands can build strong, productive relationships with their distributors. Our discussion tackles the common misconceptions brands have about working with di...
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Season 1
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Episode 189
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17:52
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188. 5 Things Buyers Need To Hear to Say Yes
Let’s break down exactly how to get a buyer to agree to take your meeting and then get them to say “yes” to bringing your product in store. For this conversation I talk with James Pippin with
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Season 1
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Episode 188
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24:17
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187. Business Insurance Roadmap
As a CPG founder, you’ll encounter new risks at each stage of your business. I spoke with Russ Taylor of SecureCPG to share a roadmap for anticipating potential challenges and proactively addressing th...
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Season 1
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Episode 187
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25:27
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186. The Story of Mr. Lid - Creating a Story Around Plastic Storage Containers
Plastic storage containers for food and home organization are a fairly commoditized category. I spoke with Pall Musaev about how he purchased the Mr. Lid brand from the original founders and is transformi...
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Season 1
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Episode 186
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17:52
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185. How to Manage Retail Trade Spend
So, you’re growing in retail and think you may be ready to start searching for a system to manage your trade spend, deductions and promotions. Have you thought about what you need internally to be ready for such a system? Do you have the ...
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Season 1
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Episode 185
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21:49
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