Startup To Scale
Episodes
289 episodes
290. Beyond ChatGPT: How AI Is Transforming CPG Operations and Supply Chains
What if AI could do more than answer questions and actually help you run a more profitable CPG brand? In this episode, I sit down with Ryan Conti, Co-Founder of
289. The Future of Snacking: How Health, GLP-1s, and Functional Indulgence Are Reshaping Sweets
The better-for-you movement has transformed everything from soda to cereal, but cookies, candy, and other indulgent categories may be among the next major areas ripe for disruption.In this episode, I sit down with
288. How AI Is Changing Product Discovery for CPG Brands
What if your product is great, but AI doesn't know it exists?AI shopping assistants like ChatGPT and Claude are changing how consumers discover and choose products. But is your brand ready to be recommended?In this episode, I sit ...
287. Jeni Britton on Building a Gut Health Brand After a Successfully Indulgent Ice Cream Company
After building Jeni’s Splendid Ice Creams into one of the most recognizable brands in modern food, Jeni Britton is starting again.
286. Why Redesigns Backfire: The Neuroscience of Shopper Recognition
In this episode, Sigi Hale, Ph.D., Head of Consumer Insights and Testing, explains the neuroscience behind shopper recognition, brand familiarity, and buying behavior. We ...
285. From Her Parents’ Kitchen to 500 Sprouts Stores: How Lindsey Mifsud Built LL’s Kitchen
In this episode, I sit down with Lindsey Mifsud, founder of LL’s Kitchen, to talk about how she turned a homemade granola rec...
284. How CPG Brands Can Access Senior-Level Advisory, Strategy, and Execution Without Building a Full C-Suite
Your CPG brand needs senior-level expertise, but that doesn’t necessarily mean you need another full-time executive on payroll.In this episode I’m joined by Beth of S3 Connect,
283. Accounts Receivables for CPG Brands in Retail
Retail accounting gets complicated fast.Between distributors, retailers, promotions, deductions, and short payments, many CPG brands find themselves with accounts receivable reports they can’t trust and financial statements that don’t te...
282. How GOOD GOOD is Building a Global No-Sugar Brand in a Category Dominated by Giants
In this episode, I sit down with Gardar Stefansson, Founder and CEO of GOOD GOOD, to talk about how he grew an Ice...
281. Creator Marketing That Actually Scales: Building Programs That Drive Long-Term Growth
Most creator marketing campaigns fail because they’re treated like isolated marketing tactics instead of long-term growth strategies.Austin Clare has spent the past 15 years ...
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280. Packaging That Sells: Redesigning Your Brand for the Retail Shelf
Packaging is one of the most important sales tools a CPG brand has. But the packaging that gets you started isn’t always the packaging that will help you scale.In this episode, I’m joined by
279. How to Turn In-Store Demos Into Retail Sales
Getting your product on the shelf is only the first step. The real challenge is getting shoppers to notice it, try it, and buy it.In this episode, I sit down with Matthew Kubick
278. Building Good Journey and the Mindset to Do It Again
What does it look like to build a CPG brand when you’ve already seen both success and failure?Kristoffer Quiaoit, founder of
277. From Locker Room to National Retail: How Coco5 Scaled an Athlete-Owned Hydration Brand
Coco5 started with a simple mission: create a better hydration drink for athletes. What began inside the Chicago Blackhawks organization has evolved into a fast-growing, athlete-owned brand distributed ac...
276. Why AI Alone Can’t Fix Your CPG Deductions
Distributor deductions can quietly drain a CPG brand’s margins, especially when there is no clear process for planning, reviewing, and disputing them. In this episode, I sit down with Yuval Selik,
275. Why Great Products Get Ignored: How CPG Brands Can Earn Attention and Drive Sales
Creating a great product is only the beginning. The real challenge is getting people to notice it, remember it, and ultimately buy it.In this conversation, I sit down with Dunc...
274. Can AI Create Packaging That Actually Sells?
AI is rapidly changing the packaging design world, but most founders are still trying to figure out where it actually creates value.In this episode, I sit down with Michael Kepli...
273. How I Get Grocery Buyers to Actually Respond
Getting in front of retail buyers can feel impossible, but it does not have to be a guessing game.In this episode, I sit down with James Pippin of
272. When Is It Time to Refresh Your Packaging?
Packaging is often the first thing consumers notice, but knowing when and how to update it is one of the toughest decisions founders face.In this episode of Startup to Scale, I sits down with
271. How to Fund Growth Without Losing Control of Your CPG Brand
Growth creates opportunity but also financial pressure.As brands expand distribution, increase production, and invest in marketing, founders are often forced to make difficult decisions about how to fund that growth.In this episod...
270. Why CPG Founders Need to Know Their Numbers
In this episode, I talk with Adam O’Connor, founder of Smidge Beverage, about the financial side of building a CPG bran...
269. Why Your CPG Brand Might Be Losing Money on Amazon
Amazon can drive sales, but that doesn’t always mean your brand is profitable. In this episode, I talk with Ryan Eales of ...
268. Building a Brand People Believe In
What actually happens when a CPG founder and a creative agency build a brand together from the ground up?In this episode, I sit down with Dana Francks
