Startup To Scale
Startup To Scale is your resource for growing your food, beverage, and CPG company from a young company to a successful business.
Episodes
196 episodes
197. Amazon Brand Tailored Promotions and Additional Coupon Targeting
Discover the latest Amazon marketing tools and strategies designed to help your brand thrive this holiday season. In this episode, we explore Amazon Brand Tailored Promotions, a powerful feature that enables you to connect with targeted audienc...
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Season 1
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Episode 197
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15:13
196. Scaling Kahawa 1893 Coffee
One of the biggest challenges growing a brand is aligning sales and operations. What systems did you put in place to do so? I talk with Corey Stary, VP Revenue & Ops at Kahawa 1893 on when...
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Season 1
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Episode 196
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22:36
195. Financing Options for CPG Brands
Debt financing is a tool that can be incredibly useful for emerging CPG brands, but is also fretted with questions. When is debt the right tool for you? What are the different financing types? How much should I take out? For this episode I invi...
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Season 1
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Episode 195
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19:54
194. 30-60-90 Day Launch Plan for New Retailers
Do you have a set plan on how to launch into new retailers? If not, this episode is for you. We break down how to plan your first 30-60-90 day selling periods, how to drive traffic to store, increase velocity, and measure data along the way.
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Season 1
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Episode 194
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30:43
193. Digital Product Sampling 201: Advanced Strategies
The intersection of digital and retail marketing is made easier with digital sampling. Now you can use trackable digital marketing tactics to drive customers to purchase in store, while simultaneously intercepting customers in-store through dem...
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Season 1
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Episode 193
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18:23
192. Can AI Be Your Bookkeeper?
AI is taking over every industry, which begs the question, can AI act as your Bookkeeper? I invite on Alice Zhang, founder of MyPocketCFO who’s been integrating AI into their accounting software ...
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Season 1
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Episode 192
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17:44
191. Building Laurel’s Coffee, Isabel Washington
Today, I have the pleasure of speaking with Isabel Washington, the founder of Laurel's Coffee, a brand that’s redefining canned co...
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Season 1
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Episode 191
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24:04
190. How to Operate Successfully As A Family Business
Running a family business comes with a lot of benefits, and a few challenges along the way. You know you have someone you can trust, but what happens when you have different ideas on how to grow? I talk with Josh and Shlomo, two of ...
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Season 1
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Episode 190
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24:50
189. Building Strong Relationships with Distributors
I delve into the often misunderstood world of distributor partnerships and explore how brands can build strong, productive relationships with their distributors. Our discussion tackles the common misconceptions brands have about working with di...
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Season 1
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Episode 189
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17:52
188. 5 Things Buyers Need To Hear to Say Yes
Let’s break down exactly how to get a buyer to agree to take your meeting and then get them to say “yes” to bringing your product in store. For this conversation I talk with James Pippin with
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Season 1
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Episode 188
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24:17
187. Business Insurance Roadmap
As a CPG founder, you’ll encounter new risks at each stage of your business. I spoke with Russ Taylor of SecureCPG to share a roadmap for anticipating potential challenges and proactively addressing th...
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Season 1
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Episode 187
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25:27
186. The Story of Mr. Lid - Creating a Story Around Plastic Storage Containers
Plastic storage containers for food and home organization are a fairly commoditized category. I spoke with Pall Musaev about how he purchased the Mr. Lid brand from the original founders and is transformi...
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Season 1
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Episode 186
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17:52
185. How to Manage Retail Trade Spend
So, you’re growing in retail and think you may be ready to start searching for a system to manage your trade spend, deductions and promotions. Have you thought about what you need internally to be ready for such a system? Do you have the ...
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Season 1
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Episode 185
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21:49
184. Why Compostable Packaging Failed To Take Off
Just a few years ago it seemed like Compostable packaging was hitting mainstream, even with large multinational corporations starting to implement. Now, there are few CPG products with compostable packaging on the market. I talk with Shlomo<...
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Season 1
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Episode 184
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23:33
183. Product Photography: Who, What, and Why
We take hundreds of photos of our products, but often times we keep coming back to using the same dozen or so. But why do these photos stand out more than others? It’s often because they share a compelling narrative about your brand/products th...
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Season 1
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Episode 183
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20:44
182. The Biggest CPG Industry Challenge and How to Overcome it
We’re at a pivotal time in the CPG industry right now. The dry spell of capital has put a lot of VC funded companies out of business and is preventing the launch of many more. So what’s a founder to do? I’ve invited on Howie Sher, who’s ...
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Season 1
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Episode 182
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21:52
181. Using a Line of Credit to Expand into Hundreds of Stores with Hiatus Cheesecake
Getting funding to support your business growth is the #1 concern I hear from founders. How do you get access to the financing you need to make an impact? I’ve invited on Matthew Featherstone, founder of ...
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Season 1
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Episode 181
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18:04
180. When to Hire a CFO, Controller, and Bookkeeper
As a founder, it’s important to have a strong grasp on your business financials, but when do you actually hire someone to help? In this episode, we talk through what is the role of a CFO, Controller, and Bookkeeper, and when’s the right time to...
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Season 1
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Episode 180
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19:58
179. Insurance Application Behind the Scenes
Getting insurance can be a little bit of a black box for companies, what coverage do you need? How do your application answers affect pricing? What are common red flags or issues that can delay or complicated the application process? I in...
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Season 1
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Episode 179
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19:56
178. Product Development for CPG Brands
Developing a food or beverage product is deceptively hard. Anyone can whip up a batch of say, BBQ sauce or cookies in their home kitchen, but commercializing them takes a lot of time, nuance, and consideration. I’m joined today by Jamie Vale...
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Season 1
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Episode 178
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21:20
177. Mom Juice, Kristin Taylor
Kristin Taylor is the co-founder of Mom Juice, a unique wine brand that's reshaping the narrative around motherhood and wine. Kristin, inspired by her Southern roots and a memorable visit to ...
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Season 1
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Episode 177
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19:31
176. Copper Cow Coffee, Debbie Wei Mullin
Debbie Wei Mullin, founder and CEO of Copper Cow Coffee, the sustainably sourced and (soon to be) very first certified organic Vietnamese coffee company. Debbie founded Coppe...
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Season 1
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Episode 176
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19:47
175. Tip Top RTD Cocktails, Neal Cohen
Tip Top Proper Cocktails is an Atlanta-based beverage company that is making delicious cocktails available on the go. The company co-founders, Yoni Reisman and Neal Cohen, are music industry veterans who identified quality cocktails as a missin...
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Season 1
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Episode 175
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20:15
174. Beverage Production Disaster: Losing 10,000 Cans
Imagine you finally get to a point as a beverage company where you can upgrade to your first printed cans. You had to secure a new contract with a can company and co-packer to make it happen. Everything is all set for your production run, and t...
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Season 1
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Episode 174
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26:44