Startup To Scale

33. How to Stand out in a Noisy E-commerce World, Kelly Ferris, BigCommerce

March 06, 2022 Foodbevy Season 1 Episode 33
Startup To Scale
33. How to Stand out in a Noisy E-commerce World, Kelly Ferris, BigCommerce
Show Notes

E-commerce is getting increasingly crowded, with thousands of companies vying for attention.  I talk with Kelly Ferris from BigCommerce about the 6 things brands need to do in 2022.

  • Tell Your Brand Story
  • Identify the right channels and use them well
  • Use social proof
  • Consider repeat purchase strategies
  • Delight the customer from purchase to delivery
  • Improve not just your B2C experience, but your B2B experience too


As a special offer, BigCommerce is offering a free ecommerce consult with one of their ecommerce experts. If you are considering making a platform decision within the next six months, or even considering taking your B2B business online, this is a great opportunity to get an outside perspective on your website.

You’ll receive expert guidance on:

  • Best practices for website migration and launch (if you’re not already selling through your own site)
  • Website design
  • Review of your purchase funnel + conversion rate optimization strategies
  • Omnichannel marketing tactics 


Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.