Almost every product on the market today is leading with a health claim, but what happens when you lead with "Not Healthy, Just Delicious"? Let's find out on today's episode with Sam Tichnor, founder of FFUPs. What are FFUPs? It's a line of crunchy puffed snacks that are designed for the couch potatoes at home.
Sam has a rich background working in Brand Innovation at Harry's (the DTC razor company) and took that consumer research experience and launched a brand all around taste and flavor. We dive into his process and what makes the brand stand out.
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