Startup To Scale

46. FFUPs - Building a Brand that's "Not Healthy, Just Delicious" with Sam Tichnor

June 22, 2022 Foodbevy Season 1 Episode 46
Startup To Scale
46. FFUPs - Building a Brand that's "Not Healthy, Just Delicious" with Sam Tichnor
Show Notes

Almost every product on the market today is leading with a health claim, but what happens when you lead with "Not Healthy, Just Delicious"? Let's find out on today's episode with Sam Tichnor, founder of FFUPs. What are FFUPs? It's a line of crunchy puffed snacks that are designed for the couch potatoes at home.

Sam has a rich background working in Brand Innovation at Harry's (the DTC razor company) and took that consumer research experience and launched a brand all around taste and flavor. We dive into his process and what makes the brand stand out.

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