Startup To Scale

48. 5 Ways to Utilize Smart Sampling Programs, with Mathieu Gamache

July 11, 2022 Foodbevy Season 1 Episode 48
Startup To Scale
48. 5 Ways to Utilize Smart Sampling Programs, with Mathieu Gamache
Show Notes

Are you leveraging smart sampling to gain customer trial? Smart sampling is utilizing a virtual platform to identify target customers and individually send samples to them for feedback. Join me as I talk with Mathieu Gamache, Chief Sales & Marketing Officer at Zero dB on how he leverages Sampler's  smart sampling program to:

  • Get 1000s of new customer product trial
  • Create a target customer profile based on demographics
  • Tweak product flavors and taste based on reports
  • Leverage sampling data in retailer pitches
  • Drive trial when launching new distribution

Learn more about working with Sampler Here: sampler.io

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.