Steve launched Traveler’s Soda in 2017 and ultimately decided to shut down the business 5 years later. Join me as we discuss why he started the company, his journey in building the brand, and his final decision to close it.
We discuss the operational hurdles he experienced, along with the mental and emotional feelings that came with the decision.
If you're looking to start a beverage business, check out our How To Manufacture Your Beverage Product Guide: https://www.foodbevy.com/how-to-manufacture-your-beverage-product/
Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.