Startup To Scale

59. Build an Influencer Marketing Program, with Yash Chavan

September 15, 2022 Foodbevy Season 1 Episode 59
Startup To Scale
59. Build an Influencer Marketing Program, with Yash Chavan
Show Notes

Have you considered influencer marketing but haven’t figured out how to make it work for your brand? In today’s episode, we break down the six-step process of building an effective influencer marketing program and walk through exactly how to do it. I’m joined by Yash Chavan, founder of Saral, an influencer marketing tool that makes tracking each step much easier. 

We discuss:

  • Creator Prospecting 
  • Creator Outreach
  • Deal Making and Negotiation
  • Creator Engagement
  • Performance Tracking
  • Building a Relationship

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