Startup To Scale

77. Driving In-Store Trial with Digital Sampling

December 12, 2022 Foodbevy Season 1 Episode 77
77. Driving In-Store Trial with Digital Sampling
Startup To Scale
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Startup To Scale
77. Driving In-Store Trial with Digital Sampling
Dec 12, 2022 Season 1 Episode 77
Foodbevy

More and more brands are shifting to investing in retail growth over their e-commerce sites as consumer trends lean back to in-store purchases for CPG products.

Now, this doesn’t mean you should cut off your digital marketing completely. In fact, it should be one of your most powerful tools in driving in store sales.

On today’s show I’d like to welcome two guests to talk about this topic.

Jessica Malach is the VP of Marketing & Insights with Social Nature, a digital sampling platform for emerging CPG brands.

And

Courtnie Alvear-Beceiro who is the head of marketing at Haven’s Kitchen, a line of delicious refrigerated sauces.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Show Notes

More and more brands are shifting to investing in retail growth over their e-commerce sites as consumer trends lean back to in-store purchases for CPG products.

Now, this doesn’t mean you should cut off your digital marketing completely. In fact, it should be one of your most powerful tools in driving in store sales.

On today’s show I’d like to welcome two guests to talk about this topic.

Jessica Malach is the VP of Marketing & Insights with Social Nature, a digital sampling platform for emerging CPG brands.

And

Courtnie Alvear-Beceiro who is the head of marketing at Haven’s Kitchen, a line of delicious refrigerated sauces.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.