Startup To Scale

53. Financing and Capital Raising for CPG brands, Finance Mini Series

Foodbevy Season 1 Episode 53

This is the first episode in our 3 part Finance Mini-Series for CPG Brands with Alice Zhang, founder of myPocketCFO.  We're discussing capital raising and financing for CPG brands including:

  • Overall Strategy (Angels, VCs, Equity Crowdfunding, Rewards Crowdfunding, Debt)
  • Pros and cons of each approach (Angels, VCs, Equity Crowdfunding, Rewards Crowdfunding, Debt)
  • Getting your Balance sheet and P&L ready for fundraising
  • How to tell your company story through numbers

myPocketCFO helps founders to take care of all the above. E-mail alice@mypocketcfo.com to:

  1. Try out their auto-bookkeeping for an introductory price of $99 for three months and then $199/month
  2. Receive their working capital financing option list and fundraising checklist


Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.