Off-price and value retail is often misunderstood. A lot of founders think of it as a last resort for excess inventory, but it can actually be a strategic channel for discovery, customer acquisition, and incremental revenue.

In this episode, I talk with Matt Goldbloom, Founder and CEO of Common Shelf, about how brands can approach retailers like TJ Maxx, Marshalls, Ross, Burlington, and HomeGoods with the right strategy. We break down what buyers are looking for, how the treasure hunt model works, and how founders can think about pricing, packaging, and protecting brand equity.

We also get into how Matt is building a lean team using global talent and AI-supported workflows to move faster and reduce founder bottlenecks.

This episode is sponsored by Plus Forty, which helps CPG brands and service providers build lean, reliable teams with vetted global talent.

Exclusive Foodbevy Offer: Plus Forty is giving 2 brands 5 free VA hours with no upfront costs. Their CPG- and AI-capable VAs can help with retail research, content repurposing, admin cleanup, inbox support, data entry, SOPs, and reporting.

Apply for 5 free VA hours to see what a Plus Forty VA can do for your business. APPLY HERE

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.