Retail accounting gets complicated fast.

Between distributors, retailers, promotions, deductions, and short payments, many CPG brands find themselves with accounts receivable reports they can’t trust and financial statements that don’t tell the whole story.

In this episode, Jenna Oviedo from JAVE Insights shares the systems every CPG brand should have in place to manage retail accounts receivable from day one.

We discuss:

• Building the right chart of accounts
• Recording deductions correctly
• Applying retailer payments
• Keeping AR clean and actionable
• Knowing when to implement trade accruals
• Cleaning up accounting issues before they impact cash flow

Whether you’re shipping your first retail order or managing national distribution, this episode provides a practical roadmap for building accounting processes that grow with your business.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.