Startup To Scale

4. Tiktok and Linkedin for CPG Brands with Erica Rankin of BroDough

• Foodbevy • Season 1 • Episode 4

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0:00 | 48:21

Have you thought about getting started on TikTok but then felt completely overwhelmed! TikTok does require some work to be successful, but when done right, it can be amazing at quickly building a large audience. Join me as I talk with TikTok master Erica Rankin of Bro Dough who has grown her TikTok following to 130k followers and over 2 million likes in 5 months. She’s leveraged this channel to drive new sales for her cookie dough brand.

YOU’LL LEARN

  • How to get started on TikTok
  • Setting goals and expectations
  • Using trends to show up in search and stay relevant
  • Converting your followers into customers

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.