Startup To Scale
Episodes
291 episodes
142. Using Data to Unlock Retail Success for Emerging CPG Brands
Join us in this insightful podcast as we dive into the world of data-driven decision-making in the retail industry. Discover how emerging CPG brands can leverage data not just to measure success but to inform and drive growth strategies....
141. Executing an In-Store Sales and Promotion Strategy
We all know that getting on shelf is hard, but selling off the shelf is even harder.On this episode I’m joined by Andy Segal, Senior Sales Manager at Honey Mama’s to share how he manages sales and promotions.He breaks down how he ...
140. Accuracy vs. Aspiration in Demand Forecasting
Building a CPG brand is like playing a game of which came first, the chicken or the egg. You need inventory to feel confident making sales, but you need sales to have the money to pay for inventory. This is especially true with products that ha...
139. Recipe Scaling Webinar: Expert Insights on Product Development
In our recent webinar with JPG Resources, we delved into the fascinating journey of product development, where we explored the process of transforming your cherished recipe formulations from the cozy confines of your kitchen and benchtop to a g...
138. Building Slow to Go Far with Aaron Luo of Mercado Famous
Aaron Luo, CEO and co-founder of the new DTC Spanish charcuterie brand, Mercado Famous. Aaron was born in China, but raised in Madrid, where he grew up eating a blend of Spanish cuisine incorpo...
137. Creating a Content and Social Media Strategy for your CPG Brand
How do you determine your marketing budget and how do you find a way to stretch those dollars when in comes to content and social media? I’ve invited on Emily Teater, founder of Set Creative Studios who works with emerging CPG brands to create ...
136. Micro-Influencers to Grow Your CPG Brand
We all hear that working with influencers can be beneficial for your brand, but I find most founders are highly underutilizing the opportunity.So how can you do better? I invited on Es...
135. Building a Beverage Brand with Bawi
Building a beverage brand comes with its unique challenges. I sit down with Victor and Jordan, co-founders of Bawi to learn how they’ve navigated their journey. Bawi takes a modern twist on agua frescas by creating a health-conscious and bubbly...
134. Align Your Vision and Sales Strategy
Is your company vision aligned with how you’re growing your business and choosing your sales channel strategy? If it’s not, you’ll find yourself on a journey that you didn’t intend to and that takes away your energy. Join me for a conversation ...
133. Core Financial Metrics as a CPG Business
Do you know how your business is performing? If you aren’t crystal clear, then it’s time to learn how to review your finances to make sure you’re on track to hit your goals.Join me as I discuss how to review your business finances with A...
132. Overcoming Retail Challenges
The retail landscape is experiencing another whiplash in buyer and consumer behavior. Are you prepared for the changes? Join me for a conversation with Steve Zurek, VP of Advanced Analytics and Thought Leadership for NIQ. We discuss:<...
131. Top Accounting Mistakes for CPG Companies
Good accounting will reveal the fundamentals of your business performance and show the good and bad. But great bookkeeping can be challenging for inventory based businesses.Join me for a conversation with Mike Pignatelli, Co-Founder of U...
130. Building a Meat Alternative Brand
On today’s episode I talk with RollinGreens’ CEO and co-founder,
129. Building Sanzo, The First Asian-Inspired Sparkling Water Brand
Sanzo has experienced skyrocketing growth over the past 4 years building the first Asian-Inspired sparkling water brand. I sit down with founder Sandro Roco to discuss what led to starting the brand and how he’s navigated their fast growt...
128. Leverage Equity Crowd Funding to Attract Angel Investors
We all know that raising your first few fundraising rounds can be incredibly challenging, with many investors wanting to see elusive “proof of success” before they invest large sums of money. One way to lower the cost of investment and show i...
127. Getting To Profitability
Building a profitable business is possible for CPG brands, but it takes focus to get there. Join me and Keith Kohler for a conversation on how to achieve profitability and build a sustainable business in the process.We’ll be breaking dow...
126. Get Ready For The Holidays
Did you know that most retailers start planning for the holidays now? That means planning out displays, promotions, and brand features, all while most of us are still sweating under the summer heat. As founders, we usually find ourselves reacti...
125. Launching a CPG Brand in NYC
New York City is home to the densest metro area in the US, but launching a CPG product there has its own unique set of challenges.Trent has helped launch dozens of brands into the market and leads a team of high-impact merchandisers. We ...
124. [Problem Solved] Reaching Profitability
Welcome to Problem Solved, a Startup To Scale mini series co-hosted by myself, Jordan Buckner and Aaron Gailmor, founder of Brass Roots.On this episode, Aaron and I discuss the challenge CPG brands have reaching profitability and specifi...
123. Liquid To Lips - Building a Beverage Brand with Ruby Hibiscus
Building a beverage brand is one of the toughest categories in CPG. The order MOQs are high, competition is fierce, and the heavy product makes DTC challenging. So how do you succeed? I invited Noah Wunsch, founder of Ruby Sparkling Hibiscus to...
122. Building a Profitable Empanada Business
Margarita Womack is the founder of Mas Panadas, a line of frozen empanadas. She built her business to profitability by self-manufacturing and creating a private label line, while supporting immigrant hispanic women. Learn how she managed to do ...
121. Improving Your Website SEO for CPG Brands
Search is still one of the primary ways customers learn about your brand. Are you doing everything you can to be found? Search Engine Optimization (SEO) is the practice of making your website content easily discoverable on search engines like G...
120. Driving Sales Through Instacart
Consumers have sifted from buying food D2C back to retail, but many are still buying through platforms like Instacart.This episode I talk with Kevin Gawronski, of Gawronski Food and Beverage to get an overview of Instacart advertising an...
119. Working with Regional Distributors
Learn why working with regional distributors may be a better path for your business. I talk with Sid from Wild Bay about how his kombucha company started self distributing and now distributes for other brands.
118. Making the Most of UGC (User Generated Content)
Everyone’s talking about UGC content, but how can you really implement it for your brand? Join me as I talk with my guest Anna from No Revisions and break downThe different types of content.How to create it.The cos...
