Startup To Scale
Episodes
291 episodes
117. Building your Google Ads Strategy
Curious about how to build a Google Ads strategy for your brand? Join me for an insightful conversation with Andy Janaitis from PPC Pitbulls, as we discuss the strategies and tactics behind building a strong Google presence and run...
116. Summer Merchandising for CPG Brands
Summer is here, and for many brands, it brings a peak consumer buying season. Families are having parties, people are traveling, and there’s a huge uptick in demand. As brands, are you taking advantage of this key time? How are you merchandisin...
115. The Business Case for Sustainability
Sustainability has made it into the business discourse and is starting to change how companies behave in the world. At the same time, the pandemic forced many companies to release single serve packaging that resulted in higher waste. How are br...
114. Mike Fata: Focus on This Today to Find Success Tomorrow
Building a company in 2023 has a vast number of challenges: increased competition, constricted financial markets, and higher supply chain costs. So what are founders to do about it? Mike Fata joins me to share his perspective on what founders c...
113. Leveraging Amazon, Shopify, Meta, and Google Together
Are you active across Amazon, Shopify, Meta, and Google without a cohesive strategy? Most founders are operating each in a silo and missing out on combined learnings from each.Luke Tierney is the founder of Eco D2C and joins me as we dis...
112. Launching and Formulating Beverage Products
Starting a beverage company is one of the toughest categories to launch in. MOQs are much higher, cash requirements are high, shipping costs are expensive due to weight, ingredient lead times are long, and so much more. At the same time, consum...
110. Building a Sustainable Food and Beverage Business through Manufacturing
Food VC was approaching the industry like they do tech, which is based on market-size and growth. That hasn’t been working the last few yearsCompanies that grow sustainably and don’t require much capital to do so.Do compa...
109. Choose the right packaging for your products
Choosing your product packaging is one of the most important decisions you’ll make in starting your company, but it often gets rushed over. Your packaging impacts your shelf-life, branding, manufacturing method, and more. Join me for a co...
108. Building a Climate-Conscious Ice Cream Brand
Alec Jaffe, the founder of the climate-conscious and gut-friendly ice cream brand Alec's Ice Cream. Alec’s Ice Cream is the first and only regenerative-verified & USDA organic certified ic...
107. Reinventing Made at Home Ice Cream
True Scoops is an innovative, premium ice cream mix company helping to bring the joy of making ice cream at home without the use of an ice cream maker. Founded by Shelly Marshall and Kelly Williamson who met at Penn State University’s “Ice Crea...
106. Debt Financing for New Food Businesses, Arik Markus, Herbn’ Pantry
Financing a new food and beverage business is a huge hurdle, especially when investing in growth. After being a bootstrapped small business with a local fan base and distribution for a couple of years, Arik Markus, Founder of Herbn’ Pantry pick...
105. Building a Vegan Cookie Brand
Daniel launched Dan the Baking Man, a plant-based baked goods company with his broth. Their goal is to create great tasting gluten-free and vegan sweets, starting with their cookies. Learn about how they got started and how the journey is going...
104. Finance Stories: The Limiting Beliefs Holding Us Back from Financial Success
Conversations around finance are often stuck in budgets and forecasts, leaving out the most important part: our relationship with money. We all have limiting believes that are holding us back from fully engaging with our finances and this episo...
103. Merchandising for Emerging CPG Brands
Most brands aren’t investing in merchandising and they’re losing on shelf. Merchandising is the process of placing your product in store, at the right places to get in front of the right consumers with the best offer. This includes everything f...
102. [Problem Solved] Pitching on Shark Tank
Welcome to Problem Solved, a Startup To Scale mini series co-hosted by myself, Jordan Buckner and Aaron Gailmor, founder of Brass Roots. I’m partnering with Aaron as he’s a friend and fellow food founder who’s in the trenches everyday.Fo...
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101. Accounting and Taxes for CPG Brands
Tax season is here, and for businesses, most of our taxes are due very soon. Do you have any questions as you prepare to file? Whether you work with an accountant or file taxes yourself, this episode is for you. I put together a panel of financ...
100. 3 Things Driving the CPG Industry
Welcome to episode 100 of the Startup to Scale Podcast! I can’t believe that we’re here… 99 interviews later. Today, I want to share my gratitude that you chose to join me on this journey of building a thriving Food and Beverage Ecosystem.<...
99. Bootstrapping a Granola Business for 10 years
What’s it like to bootstrap a food business for 10 years? Sarah Lanphier launched Nuts about Granola in 2008 and embarked on the wild ride of entrepreneurship. She built her own brand and sold to top retailers like Costco, Self-manufactured and...
98. Breaking Down Distributor Deductions and Chargebacks
Distributor chargebacks collectively cost brands millions of dollars per year. Most of these are in the distributor agreement, but many of them are erroneously charged to brands, and it’s up to them to contest it.When I ran my brand TeaS...
97. Success on Amazon and TikTok with Wellious
Sean Hall is the founder of Wellious, a line of almond protein powders. I was impressed at the scappy DIY nature that Sean built the brand and became an Amazon Best Seller for his category. Join me as I talk with Sean to uncover how he’s ...
96. Unlocking the Secrets to Building a Successful CPG Brand with Chris Cuvelier
Chris Cuvelier founded Zola in 2002 and led the business as CEO for 17 years until 2019. Originally started as an Acai Juice business, he added coconut water 10 years later and eventually dropped the Acai Juice to focus on the Coconut Water.
95. Key Sales Data for CPG Brands
Today I want to talk about how to manage your grocery business as your number of retailers and doors grow. I’ve found that once you surpass about 500 stores it becomes really challenging to understand what’s happening at each one.Some of...
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94. Getting to Profitability for CPG Brands
On today’s episode I want to address some areas that CPG founders are concerned with according to last month’s state of the CPG industry Report I released. For this conversation I’ve invited on Brad Ebenhoeh, founder of Accountfully to provide ...
93. How Liquid Death, Olipop, and Reishi Tea Manage E-Commerce
Join me as I talk with Louis Condon from Pear Commerce about the e-commerce strategies of Liquid Death, Olipop, and Reishi Tea.We also dive into Retail E-commerce, a new sub-channel of online sales that came around due to the pandemic. I...
92. Building a Retail Launch Strategy
When growing in retail, you have to “Play to win, don’t play not to lose.” This advice from Amber Bylund is the key to succeeding in retail, as it’s a challenging environment for any emerging brand. Amber Bylund is the VP of Sales Strategy at S...
