Startup To Scale
Episodes
291 episodes
91. How Modest Coffee Ended up $200k in Debt From a Failed Distribution Deal
Marcus and Jenni are the co-founders of Modest Coffee and recently experienced the worst of what could happen when a distributor partnership goes bad. What started as a huge win for with a Walmart launch, ended with KeHE returning $250,000 wort...
90. How To Know If You’re Ready For Paid Ads
Have you tried running Google Ads and seen them as a complete waste of money? Let’s face it, running paid ads is challenging, especially for CPG brands. How do you know if you’re even ready for paid ads and what should you expect? Join me for a...
89. Building a Brand in Public, Lex Evan
How can building your company in public help build your brand? I talk with Lex Evan, founder of Lexington Bakes about how he turned his passion for baking into a Luxury Baked Goods Business. He’s sharing every step of the journey on Linkedin an...
88. Foodservice 201: Building a Business in Foodservice.
Foodservice is an amazing channel for food and beverage products, but can be incredibly challenging to break into.I sit down with my friend Matt Cotton, founder of Rooted Food Sales, who helps CPG brands sell into and succeed in Foodserv...
87. Designing a Brand from a 360 Degree Perspective
Brands are more visible now than ever and consumers expect you to be visible everywhere - online, in store, on TikTok, and beyond. The strongest brands have a strong point of view, and that resonates in their storytelling and design.Join...
86. How to Organize Your Business Backend
“The best system is the one that gets used”I interview Jessi Freitag, Operations Freelancer and host of the Startup CPG podcast. In this episode, Jessi and I discuss the challenges and opportunities of scaling a startup, with a focus on ...
85. 10 Lessons Learned from Running and Selling a CPG Business
You don’t know what you don’t know. Starting a business is filled with unknown problems, and it sometimes feels like you’re stumbling through mistake after mistake. But it doesn’t have to feel that way.Join me as I talk with
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84. Building a Profitable Business - Wildway
What does it take to build a profitable business? I sit down with Kyle Koehler, Co-Founder of Wildway to find out. Wildway is now 10 years into their business and became profitable after their 5th year in business. I talk with Kyle about what i...
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83. Founders Story: Funky Mello
Zach and Delisa Harper created Funky Mello, a line of plant-based marshmallow creams. Join me as Zach and I discuss their founding story, building a company with your spouse, and launching in Sprouts.
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82. Optimizing Your Life and Finding Work + Life Flow with Jordan
This episode is going to be a little different from my standard podcast format. Today, I want to talk about how to optimize your life going into 2023 so that you can be the best version of yourself possible. I’m excited because I’ve found...
81. 2023 Trends for the Food and Beverage Industry
In this episode, I sit down with Monica Watrous, Managing editor of Food Business News and Editor of Food Entrepreneur to discuss food and beverage trends for 2023 . Get a front-row seat to the trends we're expecting and how you can prepar...
80. 5 Ways to Optimize Your E-mail Marketing
Are you looking to breathe some life into your e-mail campaigns? I talk with Emilia from Kaleidocopy about her process for creating a personality-infused email flow, including the importance of researching...
79. [Problem Solved] Life as a CPG Founder and Parent
Welcome to Problem Solved, a Startup To Scale mini series co-hosted by myself, Jordan Buckner and Aaron Gailmor, founder of Brass Roots. In episode 2, Alex Bayer, founder of Genius Juice asks how life changes as an entrepreneur when you become ...
78. Building a Strong Customer Retention Program
Retaining existing customers for longer is the highest ROI activity you can do as a CPG brand. Join me for a conversation with Dan Cohen, head of Marketing of Upscribe, an e-commerce subscription app.We'll discuss:A customer...
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77. Driving In-Store Trial with Digital Sampling
More and more brands are shifting to investing in retail growth over their e-commerce sites as consumer trends lean back to in-store purchases for CPG products.Now, this doesn’t mean you should cut off your digital marketing completely. ...
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76. Preparing for Q1 Better For You Season
Q1 is prime time for BFY brands, are you ready? People are coming out of the holidays looking for healthier habits and it’s the best time to attract new customers and loyalists to your brand. Join me for a conversation with
75. How to Run Profitable Retail Promotions
Running retail promotions for CPG brands is necessary to moving your product off the shelf, but many brands fear running promotions because they don’t know how to manage them. I’ve invited on Yuval Selik, the founder of Promomash to share insig...
74. Founder Stories - Junita's Jar
Junita Flowers created her cookie company as a way to help herself and others heal from domestic violence, and is now selling in stores across the country, including Target. Join me for a conversation and learn why she created her company, her ...
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73. Founders Story: Myles Powell - 8 Myles Mac & Cheese
Myles created a line of homestyle Mac & Cheese that mirrored the food he ate around the dinner table and bring those flavors to the larger community. Listen to his story from Civil Engineer to Food founder as we discuss the challenges and s...
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[Problem Solved] What To Do When Capital Markets Dry Up
What should you do when capital markets dry up?Aaron and I share 10 concrete strategies and tactics on Problem Solved, a new Startup To Scale Podcast mini-series co-hosted by myself, Jordan Buckner, and Aaron Gailmor, founder of Brass R...
71. Top Financial Mistakes To Fix in Your CPG Business
Do you have a good grasp on your business financials? I’ve invited on Brad Ebenhoeh, founder of Accounfully on the show to discuss how to build a strong financial and accounting foundation for your business. We break down the top financial mist...
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70. How to Use Data and Storytelling in Buyer Pitches
Retail buyers are looking for brands with great stories and compelling data to bring on shelf. Does your pitch effectively sell why your product will be a fit for the retailer in a way that gets them to say yes? Join me for a conversation with ...
69. Founder Stories - Vasa Martinez, Perfy
Vasa Martinez created Perfy after he developed pre-diabetes (which he's now reversed). He needed to cut carbs and sugar from his diet. The traditional sodas and diet sodas he loved so much did nothing for him nutritionally (and were part of the...
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68. How to Build an Affiliate Program
Are you looking to build an army of affiliates to support your brand? Most find it nearly impossible to get started because of the amount of work needed upfront. Those who get it right can see amazing sales coming in from their outsourced commu...
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67. Reusable Shipping and Packaging Systems
CPG is one of the most wasteful industries when it comes to packaging, with most products sold in single-use bags, pouches, and boxes. While many brands talk about sustainability, my guests today are taking action. Join me as I dis...
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