Startup To Scale
Episodes
291 episodes
66. The DTC Delivery landscape in 2022
What do consumers expect from online delivery these days? Join me as I talk with Sada and Jordan, founders of XpressRun about consumer delivery options in 2022. We discuss how to enable Same-Day and Next-...
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65. How to Increase Sales During Q4 and During a Recession, Alli Ball
We're entering Q4 and it's a wild time for CPG. Retail buyers are focused on holiday items and DTC will have its largest buying events of the year. On top of all this we're in a quasi-recession, affecting consumer demand in unknown ways.
64. Changing Consumer Wellness Behaviors from Gen Z to Boomers
It's no secret that consumer behavior is changing. But how are you responding? Join me for a conversation with Sherry Frey, VP of Total Wellness for NielsenIQ, as we break down the generational shift in wellness shopping habits. Listen in to le...
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63. Live-Stream Commerce
Have you ever purchased a product from QVC or those late-night TV ads? Probably not. But live-stream shopping is getting a facelift with companies like Amazon and Crafted pioneering it's rise in the US. While current usage has a long way ...
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62. The Four Financial Tools You Need as a CPG Brand
Let's talk through the Four Financial Tools You Need as a CPG Brand. Joining me for this conversation is Jim Shehigian with Aion. We can discuss:BankingAR/APBookkeeping and Insi...
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61. Creating an Operating System for Your Business
Do you have a clear picture of your business? There's a lot to manage between sales, marketing, operations, and finance. It's easy to get conflicting information about how your business is performing. Join me for a discussion with Rick Wingate,...
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60. Accelerators and Incubators with Michelle Breyer
There are dozens of incubators, accelerators, and programs for emerging CPG brands and it's difficult to know when and if you should apply. I sit down with Michelle Breyer, CMO of SKU to discuss the benefits and differences of programs. We also...
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59. Build an Influencer Marketing Program, with Yash Chavan
Have you considered influencer marketing but haven’t figured out how to make it work for your brand? In today’s episode, we break down the six-step process of building an effective influencer marketing program and walk through exactly how to do...
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58. From Farmers Markets to Walmart with Jane McKay
Jane McKay and her co-founder Meg Barnhart founded the Zen of Slow Cooking a line of spice blends made for easy slow cooker meals. What started off as a blog quickly turned into a CPG company that grew from selling in Farmer's Markets to Walmar...
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57. Building a Successful Brand in 2022, with David Howitt
Building a consumer brand in 2022 has fundamentally changed. Brands are looking for more than good taste (although that's still the most important attribute). Consumers are looking for authentic brands that represent their values, and bring som...
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56. Building a Brand in Public with Parker Olson, Forij
If you've been on Linkedin, I'm sure you've seen Parker Olson's daily posts sharing his journey building Forij. The content is fun, exciting, and raw, as he showcases the highs of landing new accounts, to the lows of having his van break down i...
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55. Working Capital and Cashflow for CPG Brands, Finance Mini Series
This is episode 3 in our 3 part Finance Mini-Series for CPG Brands with Alice Zhang, founder of myPocketCFO. Today we’re discussing working capital and cashflow for CPG brands including:
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54. Common CPG Accounting Mistakes, Finance Mini Series
This is episode 2 in our 3 part Finance Mini-Series for CPG Brands with Alice Zhang, founder of myPocketCFO. Today we’re discussing common CPG accounting mistakes including:Incorrectly...
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53. Financing and Capital Raising for CPG brands, Finance Mini Series
This is the first episode in our 3 part Finance Mini-Series for CPG Brands with Alice Zhang, founder of myPocketCFO. We're discussing capital raising and financing for CPG brands including:Overall Strategy (Angels, VCs, Equity...
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52. Building a Family Tahini Business with Amy Zitelman, Soom Foods
Are you a fan of hummus? Amy and her sisters started Soom Foods to bring the world's best tahini (a key ingredient in hummus) to you. Join me for a conversation as we discuss what it's like building a family business, how they go their st...
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51. Building a Profitable CPG Business with Jeff Wiguna, Kuju Coffee
Building a business takes time. For Jeff Wiguna at Kuju Coffee, it took 6 years to break even. That was after years of investing in a vertically integrated manufacturing process and building ...
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50. Deciding to Close Your Company, with Steve Candland
Steve launched Traveler’s Soda in 2017 and ultimately decided to shut down the business 5 years later. Join me as we discuss why he started the company, his journey in building the brand, and his final decision to close it.We discuss th...
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49. Build a Brand that Stands for Something, with David Lemley
What does your company stand for? Many people think that a brand is your logo, font, and colors, but those are just markers. "Brand" is a promise you make and how you go about making that promise real. Join me as I talk with David Lemle...
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48. 5 Ways to Utilize Smart Sampling Programs, with Mathieu Gamache
Are you leveraging smart sampling to gain customer trial? Smart sampling is utilizing a virtual platform to identify target customers and individually send samples to them for feedback. Join me as I talk with Mathieu Gamache, Chief Sales & ...
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47. Increase Sales 40% with Good Branding, with Fred Hart
Learn how Good Pops drove a 40% increase in sales from rebranding, design effectiveness, the re-naming checklist, and the rise of Adorkable design. I talk with Fred Hart, Creative Director and Partner at Interact Brands, arguably one of the bes...
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46. FFUPs - Building a Brand that's "Not Healthy, Just Delicious" with Sam Tichnor
Almost every product on the market today is leading with a health claim, but what happens when you lead with "Not Healthy, Just Delicious"? Let's find out on today's episode with Sam Tichnor, founder of FFUPs. What are FFUPs? It's a line of cru...
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45. Building a Sustainable E-Commerce Brand with Bon Bon Bon
This is such a fun episode. I sit down with Ale Rodriguez, Head of Marketing for Bon Bon Bon, a chocolate confection company based in Detroit. During this episode, we discuss building a sustainable E-commerce brand, from packaging to people. We...
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44. How to Overcome the Biggest Obstacle in Your Business: YOU
Building a business is challenging, accelerate your success with seven mindset shifts. We’ll be talking about the mental side of being a founder, and how to overcome the common challenges that every founder goes through. Join me as I talk...
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42. 3 Lessons from Failing at Retail with Yuval Selik
The reality is that most CPG brands will fail and go out of business. By learning from the lessons of others, you can have a chance of succeeding. Join me for a conversation with Yuval Selik who...
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43. The Ultimate Launch Plan with Damien Law, Effin Good Snacks
Damien learned that building his company in public allows people to become personally invested in him and the brand. He created a TikTok account in December 2021 and his first video went viral, getting him a waitlist of 6,000 people. From that ...
