Startup To Scale
Episodes
291 episodes
217. Managing Cashflow and Working Capital with Samantha Abramson, Just Date
The cash conversion cycle is one of the most challenging things to manage in a CPG business. Join me as I talk with Samantha Abramson, CEO of Just Date as she shares her exact process including:
216. 3 Legged Stool - Brand, Retailer, Distributor
Today, we’re tackling one of the most critical—and often misunderstood—aspects of growing a food or beverage company: the relationship between brands, distributors, and retailers.Think of this ecosystem like a three-legged stool—each leg...
215. The Tech Stack to Grow Operations and Finance Your Business
In this episode of Startup to Scale, I dive into the essential backend tools that brands need to streamline their operations, manage cash flow, and access working capital.I sit down with the Mel and Branden from
214. 3 Secrets to High Converting Landing Pages
Struggling to run effective e-commerce ads? It might just be your landing pages and offer. I’m having this problem with Joyful Co, so I reached out to Andrew at AdCr...
213. Founder Stories: Aaron Gatti, Brami
How do you turn an ancient Italian superfood into a modern snack brand that stands out in the crowded U.S. market? Aaron Gatti, founder and CEO of
212. From a $3 Million Loss to running a $80 million Brand, Eric Skae of Carbone Fine Foods
Eric Skae is the CEO of Carbone Fine Food, the premium pasta sauce offshoot of New York’s Iconic Carbone Restaurant. Over his career, Eric has led and ...
211. Conversion Driven Packaging Design
I thought TeaSquares’ unique multi-serve pouch would stand out—it did, but for the wrong reasons. Customers were confused by the packaging, and sales suffered. We switched to single-serve bars that aligned with category norms, and sales improve...
210. AI For CPG Businesses
Soon, AI will just become a commonplace tool in business. Are you prepared? Join me as I talk with Andreas Duess, from 6 Seeds about the structure of the CPG industry and how emergin...
209. 5 Ways To Make The Most of Expo West
Expo West is coming up, and it’s like the Super Bowl for CPG. while I won’t be there, I invited on Heather Holmes to share some tips and suggestions on how to make the most of the show. We disc...
208. What You Need To Know about Insurance COIs
Retailers are raising the bar when it comes to liability coverage, and the process of securing the right insurance is becoming more complicated than ever. Not only are brands facing higher coverage limits, but the third-party companies verifyin...
207. Optimize for Getting Investment
In this episode, I’m joined by Yuval Selik, CEO of Promomash, to explore the challenges and strategies of securing investment for CPG brands in today’s tight market condit...
206. Founder Stories: Sprinkle Bites, Rachel Kane
Join us as Rachel Kane, co-founder of Sprinkle Bites, shares her journey of bringing a Dutch-inspired snack, Hagelslag, to kids in the U.S. Sprinkle Bi...
205. Founder Stories: Sip Herbals, Orleatha Smith
Join us as we dive into the inspiring journey of Orleatha Smith, co-founder of Sip Herbals—a caffeine-free, prebiotic-rich herbal coffee alternative. From overcoming personal health challenges ...
204. Founder Story: Popadelics with Marilyn Yang
Popadelics, founded by wife and husband team Marilyn and Michael makes crunchy mushroom chips. They’re a bootstrapped company that’s used creative debt financing to fund their operations and grow to ...
203. PR For CPG Brands + Joyful Co PR Audit
Storytelling is crucial to building your brand, and PR is a great way to get your message out in the world. But where to start? On this episode I talk with Heather Holmes, founder of
202. Building a Profitable, Bootstrapped CPG Business with Sean Hall, Wellious
Building a profitable CPG business is possible, but it takes a special product and business model. Join me as I sit down with Sean Hall one of my favorite bootstrapped entrepreneurs who founded Wellious as...
201. My Better Batch, Lindsay Hancock
Founded by former KIND Snacks Exec Lindsay Hancock, My Better Batch was created to make baking from scratch as effortless as possible. Lindsay did 90% of the work by sourcing premium ingredients and craf...
200. 5 Ways to Get the Most Out Of Your Service Providers
In this episode I dive into the essential strategies for building successful relationships with service providers that help your business thrive. From aligning on goals to fostering transparent communication, we cover actionable tips to maximiz...
199. Acquiring Buzzd - A Look Behind the Scenes
In 2024, Sarjesa, founded by Alexandra Sangster announced that she acquired Buzzd Nutrition, a superfood creamer brand founded by Lauren and Alex B...
198. Banking for Startups - Aion Financial
As a startup you need a bank account to transact business, but who should you partner with? Retail banks like Chase and Wells Fargo? Or online banks?Let’s talk with one of my favorite partners, Aion Financial<...
197. Amazon Brand Tailored Promotions and Additional Coupon Targeting
Discover the latest Amazon marketing tools and strategies designed to help your brand thrive this holiday season. In this episode, we explore Amazon Brand Tailored Promotions, a powerful feature that enables you to connect with targeted audienc...
196. Scaling Kahawa 1893 Coffee
One of the biggest challenges growing a brand is aligning sales and operations. What systems did you put in place to do so? I talk with Corey Stary, VP Revenue & Ops at Kahawa 1893 on when...
195. Financing Options for CPG Brands
Debt financing is a tool that can be incredibly useful for emerging CPG brands, but is also fretted with questions. When is debt the right tool for you? What are the different financing types? How much should I take out? For this episode I invi...
194. 30-60-90 Day Launch Plan for New Retailers
Do you have a set plan on how to launch into new retailers? If not, this episode is for you. We break down how to plan your first 30-60-90 day selling periods, how to drive traffic to store, increase velocity, and measure data along the way.
193. Digital Product Sampling 201: Advanced Strategies
The intersection of digital and retail marketing is made easier with digital sampling. Now you can use trackable digital marketing tactics to drive customers to purchase in store, while simultaneously intercepting customers in-store through dem...
